Business Growth: Emerging Strategies for Entrepreneurs
It is so amazing to be an entrepreneur in a business growth mode today, in the age of YouTube, smartphones, iTunes and LinkedIn, because you have tons of ‘nearly free ‘options for finding new customers!
Have you considered how you can leverage these options for your business?
Assuming you’re a growth oriented entrepreneur or business leader, your plate is already full. You’re juggling everything it takes to expand the business; shipping product, recruiting a great team, monitoring the competition, providing stellar customer service and solving problems.
On top of that, you likely want to build your profile as a thought leader as well as attract the best prospective customers.
You’ll need ongoing supplies of fresh customer educational (not product/service-centric) content to achieve these goals.
So what does a busy business owner like you do to engage new customers and get them to visit your website?
You can still pay for search engine pay per click advertising or purchase search engine optimization (SEO).
You can continue to put great educational content on your company blog and wait for your prospects and customers to find your website.
While these are still widely used tactics for finding new customers to grow your business, don’t stop there! It’s just not enough.
There’s more opportunity for you!
Today key digital tech trends are coming together—that favor business owners like you, who want to leverage them to grow big! According to the IBM 2013 Insights from the Global C-suite Study, these trends are evolving into the Everyone-to-Everyone Economy, brought together by social media, endless reliance on mobile devices, cloud computing and more.
- Major online media platforms are offering savvy entrepreneurs like you even more opportunities to get your business found by prospective customers.
- Your prospective customers are spending more time than ever before on smartphones and tablets!
- Customers are constantly searching for help, entertainment, insights, problem solving ideas… They are listening to podcasts on iTunes, viewing educational videos on YouTube, Vimeo, Daily Motion. The list goes on.
This means that your empowered customers are using mobile devices to search for the best content. They’re looking to evaluate future purchases, keep up with industry news and learn what’s new.
As a growth-oriented entrepreneur, what’s the best strategy to put all of these online media platforms to work growing your business?
Glad you asked!
Here are 6 strategies to grow your business in our fast-moving digital economy.
- Make the content you create to educate and attract your prospective customers into an Asset.
- Create standout videos, audio podcasts, ebooks, books on Amazon, white papers and/or how-to guides for your target market.
- Use your unique perspective to answer the MOST persistent problems your customers face. According to a University of Massachusetts study of the 2013 Inc 500 companies, 50 percent of these fastest growing private companies in the US are publishing content on YouTube and 52 percent are posting on Google Plus!
- Understand your ideal target customer better and better. Better than your competition does. In the above mentioned IBM study, one CEO said, “We should be getting out more with customers.” The benefit of developing a deeper picture of your target customers pays off because you can then develop engaging content that appeals directly to their urgent concerns and attracts them to your website. Find out which social media platforms your target customers use. Who are their influencers? Do they follow Richard Branson, Bill Gates, Arianna Huffington or another top influential? Do they read Business Insider, Forbes, Bloomberg or The Wall St. Journal? What are their values, fears, frustrations, aspirations?
- Don’t continue in manual mode. Choose marketing technology wisely to automate your content distribution function. Mobile device and content consumption trends are being adopted by your customers far too rapidly to approach your market without putting technology to work for you. A basic automated email delivery system isn’t going to be enough.
- Proactively utilize your fundamental growth strategies. Choose from the four key business growth options summarized below: