Do you want to get better results from your marketing content, but don’t know where to begin?
Do you wish you could get the attention of your perfect clients consistently?
Becoming intentional about creating and publishing your marketing content is step one. Here are some ways you can get you started.
Create marketing content for your *one* ideal client.
Refresh your perfect client description. What have you learned about them in the last 3 months? Think back over your client and prospect interactions. What’s shifting for them? What are they grappling with today? Add to, or revise the story you’ve written about your dream clients.
Get excited about sharing your knowledge!
That’s what marketing’s all about, right?Yes, it is. I know you’re a caring, heart-centered, mission driven entrepreneur. Keep in mind, marketing is serving first. When you serve first, you’re educating your audience, not marketing to them.
Set your intention to create marketing content to educate and attract your dream clients.
Be purposeful about creating marketing content that teaches, inspires, or entertains your specific, dream clients. That way, you can publish it on your website, post snippets of it on social media, and share your expertise with future clients. You can find more ideas on this blog post:
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Be Sherlock Holmes.
Investigate and deeply understand your dream clients’ exact pain points. That way, you can consistently create content about their most pressing problems. Bonus, you won’t waste your valuable time on content that’s not urgently important to your best clients!
Commit to a content creation schedule.
Decide how often you’ll create fresh content, and share it with your email list, website visitors, and/or listeners. Weekly is best. Yep, weekly. That way, you can stay top of mind when your ideal clients and students are ready to make the transformations you offer them.
And to make sure that your marketing content resonates with your audience of ideal clients, check out these video tips.
Here are 5 quick video tips (below) to help you craft your, one-of-a-kind, educational messages that speak your perfect clients’ language.
Discover how to create content and conversations that have your prefect clients saying, “Wow, she gets me! I want to know more.”